How to reference variable from inside of string literal? (bonus question: how that type of expression is called?)
Answer
Using the syntax: "${var.VAR_NAME}". It's called "interpolation".
Very common to see it used in user_data attribute related to instances.
user_data = <<-EOF
This is some fabulos string
It demonstrates how to use interpolation
Yes, it's truly ${var.awesome_or_meh}
EOF